ABR Publishes White Paper on Avoiding 12 Common Sales Pitfalls

CINCINNATI, Ohio (November 1, 2011) – Sales success is not achieved by accident, but rather by carefully planned strategies and the avoidance of common sales pitfalls, according to a new white paper authored by Amy Fox, President and CEO of Accelerated Business Results (ABR), a leading corporate training and custom e-learning firm. The white paper, “12 Sales Pitfalls & How Today’s Most Profitable Salespeople Avoid Them,” is available for download on the ABR website.

Fox has observed thousands of salespeople throughout her career as a training professional and business leader, and has compiled the essential solutions to the most common sales pitfalls. Those solutions have been shown to shorten sales cycles from prospecting through closing the sale.

“Included in the ‘12 Sales Pitfalls’ white paper,” said Fox, “are recommendations to speak to your niches in your market, to describe your solutions in specific ways, and to socialize with your clients wherever they are spending time—including the use of LinkedIn.com. The overarching theme is to be strategic about how you communicate with your clients, both when your solution is not a priority and when you come in second place once the sales decision is made.”

ABR is a full-service, award-winning training company specializing in sales and service performance, management and leadership development, and product knowledge. The company’s impressive client list includes Fortune 500 companies such as Comcast, Procter & Gamble, Sprint, and Time Warner Cable. ABR was a 2008 Cincinnati Business Courier “Fast 55” recipient. In addition, the firm has been cited as a Company of Distinction by the American Society for Training & Development (ASTD). For more information on ABR products and services, visit www.acceleratedbr.com.

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