Kendra Ramirez, Social Media Strategist at Accelerated Business Results, will lead a session on “Integration and Management of Social Media in Your Bank” at the American Bankers Association (ABA) Marketing Conference at the Hyatt Regency Minneapolis on September 14, 2010.
Ramirez will help session attendees understand the foundation for maintaining a successful social media strategy and explore best practices for applying social media to current marketing efforts. Participants will walk away with ideas to develop strategies for their own banks to enhance the customer experience.
Ramirez is a nationally recognized social media expert and was a finalist for the 2009 Social Media Innovator of the Year award. She has helped hundreds of companies, including several Fortune 500 clients, leverage social media tools. The ABA represents banks of all sizes and charters and is the voice for the nation’s $13 trillion banking industry and its two million employees. Approximately 700 attendees are expected at the conference.