What’s new with ABR? Take a peek at what we’re up to as we work to deliver relevant, world-class solutions for our clients. Last month Devon gave you a sneak peek at some work we’ve been doing to update our company look, which includes a new ABR logo, website, and marketing tools. We feel it’s […]
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Also tagged ABR brand, ABR branding, ABR logo, ABR website, Accelerated Business Results, Behind the Scenes, Behind the Scenes at ABR, branding, marketing materials, marketing tools, website
They usually aren’t glossy or multi-colored. And they don’t always come with a rockin’ video link. That website and logo that are the envy of your peers? Nice, but at the highest level of building a successful business? Yawn. Yeah, I know… you have to have all that stuff. But in my experience, the simplest […]
Businesses are afraid to ask their customers the question, “Who do you want to be?” Too often, the question corporate marketers ask is, “What does my customer need today?” The problem with this question is that it doesn’t generate the knowledge you need to create and innovate the products and services that your customer will need tomorrow. Brands become heroes to their customers when they answer a customer’s need before the customer actually realizes they need it.
In your daily grind to market and sell your company’s products and services, did you overlook the one differentiator that every customer will notice and no competitor can replicate? This isn’t a riddle. I’m referring to your unique expertise as a leader in your field, as the company in a position to impart knowledge that helps your customers buy smarter, and sooner.
Last month I was in the market for new golf clubs. I was willing to buy, but I was not in a MUST HAVE mode. I also had just taken my kids to a driving range where they used my clubs and had a blast. I was pleasantly surprised when my 6- and 8-year-old could hit the ball WELL with my clubs. So we set out on a mission to buy new clubs for the kids and I knew that if I found something or someone SOLD me, I’d buy new ones for myself as well.
As a marketing consultant, I call on 100+ businesses per week. After most phone calls and visits, I can’t help but wonder, “What’s their brand?” By brand, I’m talking about what defines your business to consumers when they think of you, if they actually do think of you.