Our Approach

Our overall philosophy is to deliver innovative, creative training solutions that drive performance results and to build our solutions around our clients’ needs. Rather than pulling generic training product off the shelf for clients, we first seek to fully understand the problems that they need to solve or the results that they want to achieve. We believe that for any training solution—classroom or online—to be effective, it needs to enable learners to connect with the content and provide ample opportunities for practice and to apply what they’ve learned during and after the training experience.

The Balance of Learning

ABR’s approach to learning solutions includes a balance of both science and art. Our highly experienced instructional designers utilize tried and true academic methods to ensure high-quality learning solutions, but we feel that it is crucial to balance this academic approach with the business realities of our clients. This means ensuring that learners are engaged with the content, appealing to different styles, and making sure that the content is practical and that learners are applying it to situations they can relate to.

For example, when designing instructor-led training, we employ the 80/20 rule: 20 percent of classroom time is focused on education and awareness and the rest is practice and application. This approach ensures that the experience is engaging and the learning sticks.

Our design principles have been tested and earned ABR awards from the American Society for Training & Development (ASTD) and Brandon Hall. ABR consistently develops training solutions that:

  • Support the identified learning objectives
  • Flow in a structured and organized format
  • Provide practice through interactive and application-based exercises
  • Present opportunities for the learner to demonstrate mastery of the objectives
  • Are customized as appropriate to reflect learners’ realities

This means ensuring that learners are engaged with the content, appealing to different styles, and making sure that the content is practical and that learners are applying it.